As an eCommerce owner, you know that the product page is the lifeblood of your business. It's the place where customers make the decision to buy or not to buy. So having a high-converting product page is essential to increase your sales and revenue.
Here are some web practices that can help you improve your product page conversion rate:
- Make your product page visually appealing:
A visually attractive product page can grab the customer's attention and keep them engaged. Use high-quality images that showcase your product from different angles. You can also use videos to demonstrate the product in action.
- Use clear and concise product descriptions:
Your product description should be easy to read and understand. Use bullet points and short paragraphs to break up the text. Highlight the key features and benefits of your product. If possible, highlight the benefits using bullet points so that it can grab the attention of the users instantly and help them make better purchase decisions. Don't forget to include the dimensions, weight, and other relevant details.
- Be transparent about pricing and shipping:
Customers want to know upfront how much a product will cost and when they can expect to receive it. Display the price prominently and offer free shipping if possible. If there are any additional costs, mention them clearly. According to a study, ‘Reasons for Abandonment’ by the Baymard Institute, around 49% of shoppers abandon their carts due to unexpected extra costs. Therefore, try to provide as much information as possible about pricing before taking users to the checkout page.
- Include social proof:
Social proof can be a powerful tool to persuade customers to buy. Display customer reviews, ratings, and testimonials on your product page. You can also show the number of people who have purchased the product previously to help them in their decision-making. If you are to provide testimonials, try to include real pictures or headshots of customers because almost 40% of all online reviews are fake, according to research conducted by BestSEOCompanies.com, a site that compares and rates SEO services.
- Offer multiple payment options:
Not everyone prefers to pay with a credit card. Offer multiple payment options such as PayPal, Apple Pay, or Google Wallet. This can reduce friction in the checkout process and increase conversions.
- Optimize for mobile devices:
As more and more customers are using their smartphones and tablets to shop online. Make sure your product page is mobile-friendly and loads quickly on all devices.
- Focus on delivering excellent user experience:
Speaking of user experience makes me think of a number of things. To keep it short, try to offer a fast website because 61% of users leave a non-responsive or poorly-designed site. Even worse, 40% end up visiting competitors' websites. Meaning it’s important to invest correctly in your online store.
To deliver a personalized and super-fast website, check our blog on “Moving brands from traditional commerce to headless” to learn how it can help you 1.7x your revenue by improving the site speed by 40%, increasing conversion rates by roughly around 27%, a 20% reduction in cart abandonments, 5x faster time to market and 14% increase in average basket value.
In conclusion, a well-designed product page can make a huge difference in your eCommerce business. By following these best practices, you can improve your product page conversion rate and drive more sales. Remember, the goal is to make the buying process as easy and enjoyable as possible for your customers.
But now that your product page is optimized or you got to know how to do it through this article, would you not be interested in knowing how to make sure customers don’t abandon their cart or don’t leave you with high checkout abandonments? If so, check our article “Boost Revenue: 7 Tips to Streamline Your Checkout Process” to discover how to retain or improve your bottom line.
About Aar Rafi Bin Hasnat
I help eCom brands boost revenue through fast and user-friendly websites. I love marketing and thriller movies. Let's talk! 🔥