Moving brands from traditional commerce to headless.

Aar Rafi Bin Hasnat

Aar Rafi Bin Hasnat

· 6 min read
Moving brands from traditional commerce to headless.

As an eCommerce business owner, you know how challenging it can be to keep up with changing customer expectations and stay ahead of your competition. Your website is the key to your success in the online world, and it's essential that it provides a seamless user experience while accommodating future growth.

Traditional eCommerce platforms have limitations that can hinder the growth of your business. These platforms are typically monolithic, meaning that the back-end and front-end are tightly coupled, making it difficult to customize the user interface or add new features without disrupting the back-end functionality.

This is where Headless Commerce comes in. Headless Commerce allows eCommerce businesses to decouple the front-end and back-end of their website, providing greater flexibility and customization options while improving website speed and performance.

Here are some benefits of switching to Headless Commerce:

Flexibility and Customization Options

With Headless Commerce, eCommerce businesses can create unique and dynamic user experiences tailored to their specific business requirements. Since the front-end and back-end are separate, changes to the user interface do not affect the back-end functionality, making it easier to customize the website to meet your business needs.

For example, an eCommerce business can use Headless Commerce to create a custom checkout process that seamlessly integrates with its branding or incorporate advanced search capabilities to improve the discoverability of products on its website.

Improved Website Speed and Performance

Slow page load times can lead to high bounce rates, which can adversely impact the user experience and revenue. Headless Commerce enables eCommerce businesses to optimize their website for speed and performance by separating the front-end from the back-end. This approach allows the website to load faster since the server does not need to render the entire web page for each request. Wondering why? This is because the front-end is mostly developed using Javascript frameworks like React, Vue JS, etc.–making the front-end (customer interface) super fast, improving customer experience drastically.

Scalability Advantages

Headless Commerce can accommodate future growth and handle large volumes of traffic without impacting website performance. This makes it an ideal solution for businesses with ambitious growth plans. As the eCommerce industry continues to evolve, Headless Commerce provides an agile and scalable foundation that can keep up with changing business requirements.

Case Studies and Success Stories

Several eCommerce brands have successfully migrated to Headless Commerce and experienced significant benefits. For example, the skincare brand Dermalogica used Headless Commerce to improve user experience and simplify their checkout process. The result was a 56% increase in conversion rates and a 30% increase in revenue. Read our blog on 7 positive examples of brands using Headless eCommerce to discover the practical success of brands that moved to Headless from traditional commerce.

Ease of Use

While migrating to Headless Commerce requires technical expertise, once the transition is complete, managing the website becomes more straightforward. Many CMS or e-commerce platforms allow eCommerce businesses to manage their content and products easily without the need for in-depth technical knowledge.

As experts, our suggestion would be to use CMS like Sanity, Storyblock, or Contentful to manage your content. This will reduce developer dependency and will allow your marketers to update content day-to-day independently.

Traditional vs. Headless

Should you make the change? Consider checking out the following table to learn about the benefits of Headless Commerce compared to a monolithic (traditional) setup. Learn more about it in our in-detail blog post, Why should eCommerce brands move to Headless Commerce?

Headless Commerce is undoubtedly a game-changer for the eCommerce industry, providing eCommerce businesses with more flexibility and customization options while improving website speed and performance. However, it's important to note that traditional eCommerce platforms (monolithic) still have their place in certain business scenarios.

For instance, if you're running a small eCommerce business with a limited product catalog, then a monolithic setup (eCommerce platforms) might suffice for your needs. In contrast, if you're an enterprise-level eCommerce business handling large volumes of traffic, then Headless Commerce would be a better fit for your requirements.

It's worth mentioning that migrating to Headless Commerce requires technical expertise and investment. Still, as seen from the success stories of brands like Dermalogica, making the switch can result in significant benefits, including improved user experience, increased revenue, and simplified checkout processes. Read about success stories of brands after switching to Headless through our blog linked above.


In conclusion, eCommerce businesses should evaluate their needs carefully before making the decision to switch to Headless Commerce. If you're unsure about whether your business should make the switch, consult with experts who specialize in Headless Commerce and get a better idea of how this approach can benefit your specific business requirements. Give us a knock, and we’ll be happy to assist–even if we don’t work together.

Aar Rafi Bin Hasnat

About Aar Rafi Bin Hasnat

I make sure a brand's website/online marketing strategy aligns with its business model/short-term/long-term goal/processes/etc or not. I love marketing and thriller movies. Let's talk! 🔥

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