A/B testing is a powerful practice that can help marketers optimize their website content and boost conversions (at least in this context). Traditionally, implementing A/B tests for CRO requires the involvement of developers, which could be time-consuming and costly. However, with the rise of headless commerce, marketers can now test and improve their content daily without having to depend on developers for making changes.

Just think it the other way around. Do you really think marketers should ping developers so that they make changes to the code for some text changes? Or should they wait for developers to make changes at all? Nah, developers should work on more meaningful things instead, whereas, on the other hand, marketers should tweak texts or imageries so it best fits the webpage, their campaign, or even to improve conversion rate in general. And how to do that? Well, that’s one of the reasons why Headless Commerce exists.


Headless commerce separates the front end (often developed using React/Nuxt) and back end of an e-commerce platform (Shopify, BigCommerce, etc), allowing for greater flexibility in design and content delivery. This means that marketers can easily make changes to the website's content and layout without needing to involve developers.


Are you new to the concept of Headless Commerce? Don’t worry–we’ve got your back! Go ahead and read the following article to discover what 

and then come back to continue reading this article.

Here are some best practices and a step-by-step process for A/B testing with headless commerce:

 Before starting any A/B test, it's crucial to define your goals. What do you want to achieve? Do you want to increase revenue, reduce bounce rates, or improve user engagement on a particular page? Knowing your goals will help you create effective tests that will align with your business objectives.

 Once you've identified your goals, it's time to create hypotheses. These are educated guesses about what changes you can make to your website to achieve your desired outcome. For example, if you want to increase conversions, you might hypothesize that changing the color of your call-to-action button will have a positive impact. Why? Because changing the color often leads to improved visibility and, thus, boosts conversion rates.

 With your hypothesis in place, you must decide on the elements you'll test. These might include headlines, images, navigation menus, or product descriptions. You should limit the number of elements you test at once to ensure you can accurately identify which changes had the most significant impact.

 There are many A/B testing tools available that can help you set up and run tests quickly and easily. Some popular options include Optimizely, VWO, and Google Optimize. These tools allow you to create multiple versions of a webpage and split traffic between them to measure their effectiveness.

 Once your tests are complete, it's essential to analyze the results and iterate. If your tests were successful, you should implement the changes permanently to your website. If they become unable to bring out your desired result, you may continue to refine your hypothesis and keep making adjustments until you see results.

In conclusion, A/B testing is a vital component of any marketer's toolkit, and headless commerce makes it easier than ever to implement and manage tests by marketers. With Headless Commerce and the following best practices, you can continually improve your website's content to improve conversion rates without relying on developers for every change–which is a great relief for the whole process.

Boost Conversions: Marketer's Guide to Headless A/B Testing

As an eCommerce owner, you know that the product page is the lifeblood of your business. It's the place where customers make the decision to buy or not to buy. So having a high-converting product page is essential to increase your sales and revenue.


Here are some web practices that can help you improve your product page conversion rate:


Make your product page visually appealing: 



A visually attractive product page can grab the customer's attention and keep them engaged. Use high-quality images that showcase your product from different angles. You can also use videos to demonstrate the product in action.



Use clear and concise product descriptions: 



Your product description should be easy to read and understand. Use bullet points and short paragraphs to break up the text. Highlight the key features and benefits of your product. If possible, highlight the benefits using bullet points so that it can grab the attention of the users instantly and help them make better purchase decisions. Don't forget to include the dimensions, weight, and other relevant details.



Be transparent about pricing and shipping: 



Customers want to know upfront how much a product will cost and when they can expect to receive it. Display the price prominently and offer free shipping if possible. If there are any additional costs, mention them clearly. According to a study, 

 by the Baymard Institute, around 49% of shoppers abandon their carts due to unexpected extra costs. Therefore, try to provide as much information as possible about pricing before taking users to the checkout page.





Social proof can be a powerful tool to persuade customers to buy. Display customer reviews, ratings, and testimonials on your product page. You can also show the number of people who have purchased the product previously to help them in their decision-making. If you are to provide testimonials, try to include real pictures or headshots of customers because almost 40% of all online reviews are fake, according to research conducted by BestSEOCompanies.com, a site that compares and rates SEO services.





Not everyone prefers to pay with a credit card. Offer multiple payment options such as PayPal, Apple Pay, or Google Wallet. This can reduce friction in the checkout process and increase conversions.





As more and more customers are using their smartphones and tablets to shop online. Make sure your product page is mobile-friendly and loads quickly on all devices.



Focus on delivering excellent user experience:



Speaking of user experience makes me think of a number of things. To keep it short, try to offer a fast website because 61% of users leave a non-responsive or poorly-designed site. Even worse, 40% end up visiting competitors' websites. Meaning it’s important to invest correctly in your online store.

To deliver a personalized and super-fast website, check our blog on “

Moving brands from traditional commerce to headless

” to learn how it can help you 1.7x your revenue by improving the site speed by 40%, increasing conversion rates by roughly around 27%, a 20% reduction in cart abandonments, 5x faster time to market and 14% increase in average basket value.


, a well-designed product page can make a huge difference in your eCommerce business. By following these best practices, you can improve your product page conversion rate and drive more sales. Remember, the goal is to make the buying process as easy and enjoyable as possible for your customers.

But now that your product page is optimized or you got to know how to do it through this article, would you not be interested in knowing how to make sure customers don’t abandon their cart or don’t leave you with high checkout abandonments? If so, check our article “

Boost Revenue: 7 Tips to Streamline Your Checkout Process

” to discover how to retain or improve your bottom line.

7 Tips to eCommerce Product Page Optimization

eCommerce owners try numerous things to drive traffic that’ll ultimately convert to sales. Starting from influencer marketing to paid ads, they try numerous things. Can you relate to it? Are you one of them? If yes, let me tell you this, your online business won’t be able to convert well if you cannot maintain 7 essential components of a website, out of which streamlines the checkout process is one of them. And the most sensitive one.


So what happens after you bring in that huge traffic through your marketing efforts? Low conversions and low revenue. Up to a point where it doesn’t even cover the advertising expenses. Well, none of us wants to be there, so let’s try to focus and fix things while we have time.


So yeah, as an eCommerce business owner, your ultimate goal is to sell products and provide a seamless shopping experience to your customers. It is not about showing fancy ads, the use of models or celebrities, and high images (which are great, obviously). While these are important, if your website isn’t optimized, you’ll continuously be left out with high bounce rates, high cart abandonments, and, therefore, low revenue.


One of the most critical aspects of creating a user-friendly online store is streamlining the checkout process. By simplifying the checkout experience, you can reduce cart abandonment rates and increase conversions–allowing you to earn a handsome amount of revenue by the end of each month. Surprisingly, it can increase your bottom line too. How? Because for instance, when cart abandonments occur, we need to reach out to them to bring back those lost sales, and that has an expense associated with it. Do you get it now? If not, reach out to me, and I’ll be happy to explain.


Now back to the topic again. I’m writing down a few tips on how to streamline and simplify the checkout experience for your online shoppers. So bear with me:


Eliminate Unnecessary Steps: Simplify the checkout process by eliminating unnecessary steps. A long and complicated checkout process can be overwhelming for customers, leading to frustration and, ultimately, cart abandonment. Keep the process as short as possible and only ask for essential information such as name, address, email, and payment details. Who wants to fill up a long, boring 16-field checkout form anyway?


Offer Guest Checkout: Not everyone wants to create an account just to make a purchase. Most people buy online from a sense of urgency, and if you are to bring an obstacle (i.e., creating an account) in the middle of checking out, their survival brain may tell them to minimize the task and do the checkout later at night. And then, you know what Garfield used to do when we were a child. Avoid tasks and sleep.So yeah, offering a guest checkout option allows customers to complete their transactions quickly without the hassle of filling out lengthy forms. As a result, you get to experience from low checkout abandonment rate. Additionally, it also helps to build trust with customers who might be hesitant to share personal information.


Provide Clear Information: Who loves confusion, though? No one. Therefore, make sure that all relevant information, including shipping costs, taxes, and total price, is clearly displayed during the buying process. Customers should not have to hunt for this information or be surprised by unexpected costs after they add products to their cart. Why? Because if you surprise them with unexpected costs at the checkout process, they’ll amaze you with cart abandonments. Read our article on “

eCommerce Product Page Optimization to boost revenue

” to learn about the best practices of a product page. Let’s move to the next one quickly because I tend to explain too much. *sighs*


Optimize for Mobile: With more and more people shopping on their smartphones, it’s essential to optimize your checkout process for mobile devices. Simplify the design and layout of your checkout page for smaller screens, and ensure that the checkout process is easy to use on mobile devices as well.According to a Walker Study, 86% of buyers are likely to pay more for a better customer experience. What does it mean? Better user experience = more sales. Need a bonus? Google loves websites that are mobile-friendly. They rank it higher. Don’t take it for my word, do your own research and thank me later.


Use a Progress Indicator: Using a progress indicator during the checkout process is a deal-breaker as it can help customers understand how much they have progressed to estimate how much time they need to complete the full process. Play with your user’s mind because our attention spans are getting shorter day by day. With features like a progress indicator, for example, we can keep them hooked as it can help reduce anxiety and improve the overall checkout experience.


Offer Multiple Payment Options: Providing customers with multiple payment options can increase the likelihood of completing a purchase. It mostly depends on where you’re based. For instance, shoppers from the EU would prefer Mollie, Skrill, Klarna, etc. However, do consider adding popular payment options like PayPal, Stripe, Apple Pay, or Google Wallet to your checkout process as well.


Test and Improve: Finally, keep testing and improving your checkout process. Website improvements shouldn’t stop, just like your customer support team. It keeps improving based on previous data. Use analytics tools to track cart abandonment rates and identify areas of the checkout process that are causing issues. Doing so will allow you to make improvements to streamline the checkout process and improve the overall shopping experience.A few tracking tools that I recommend using are Smartlook, Hotjar & Lucky Orange. Perfect for tracking, analyzing heatmaps, A/B testing, etc.Do you own a Headless Commerce store? If so, read our blog to find out “

” to make the most out of a Headless store.


Bonus: We are all familiar with the discount coupon field on checkout pages, right? And our brain is trained to apply something to it, regardless of how much it can benefit us financially. Do you know that showing this can often lead to frustration or create a FOMO effect leading customers to leave the checkout and look for discount coupons here and there? Therefore, the best practice is to keep them hidden for products that do not allow coupons.Besides all of the aforementioned tips, it’s crucial to increase brand credibility through attaching multiple certifications or trust-factor badges, reviews, etc. Because once customers are confident about your brand, they won’t hesitate to buy from you. Give them the confidence that they need.Additionally, just like a progress bar, having a multi-step checkout form like the one shown below can provide a better checkout experience, leading to low checkout abandonments.

In addition to increasing conversions and reducing cart or checkout abandonment rates, streamlining the checkout process can also lead to improved customer satisfaction and loyalty.  By providing a stress-free shopping experience for customers, you're more likely to receive positive reviews, repeat business, and referrals.


Moreover, an optimized checkout process can also help gain insights into your customer's buying behavior. By tracking their online behavior and understanding their preferences, you can improve your inventory management and product offerings. This can further enhance the customer experience as they won’t encounter mismanagement of inventory too often, making it more likely that they will return to your store.


But wait, what if your customers aren’t convinced enough to add products to their cart? Do you know how much of an impact a product page has on an eCommerce website? Read our article “

Sell More: A Guide on eCommerce Product Page Optimization

” to know how to get the most out of an eCommerce store through a product page.


In summary, simplifying the eCommerce checkout process can have a significant impact on your bottom line. By implementing the tips outlined in this post and continually optimizing your checkout process, you can increase conversions, reduce cart and checkout abandonment rates, build customer loyalty, and gain valuable insights into your customer's behavior.

Remember, better user experience = more business.

As an eCommerce business owner, you know how challenging it can be to keep up with changing customer expectations and stay ahead of your competition. Your website is the key to your success in the online world, and it's essential that it provides a seamless user experience while accommodating future growth.


Traditional eCommerce platforms have limitations that can hinder the growth of your business. These platforms are typically monolithic, meaning that the back-end and front-end are tightly coupled, making it difficult to customize the user interface or add new features without disrupting the back-end functionality.


This is where Headless Commerce comes in. Headless Commerce allows eCommerce businesses to decouple the front-end and back-end of their website, providing greater flexibility and customization options while improving website speed and performance.

Here are some benefits of switching to Headless Commerce:

With Headless Commerce, eCommerce businesses can create unique and dynamic user experiences tailored to their specific business requirements. Since the front-end and back-end are separate, changes to the user interface do not affect the back-end functionality, making it easier to customize the website to meet your business needs.


For example, an eCommerce business can use Headless Commerce to create a custom checkout process that seamlessly integrates with its branding or incorporate advanced search capabilities to improve the discoverability of products on its website.

Slow page load times can lead to high bounce rates, which can adversely impact the user experience and revenue. Headless Commerce enables eCommerce businesses to optimize their website for speed and performance by separating the front-end from the back-end. This approach allows the website to load faster since the server does not need to render the entire web page for each request. Wondering why? This is because the front-end is mostly developed using Javascript frameworks like React, Vue JS, etc.–making the front-end (customer interface) super fast, improving customer experience drastically.



Headless Commerce can accommodate future growth and handle large volumes of traffic without impacting website performance. This makes it an ideal solution for businesses with ambitious growth plans. As the eCommerce industry continues to evolve, Headless Commerce provides an agile and scalable foundation that can keep up with changing business requirements.

Several eCommerce brands have successfully migrated to Headless Commerce and experienced significant benefits. For example, the skincare brand Dermalogica used Headless Commerce to improve user experience and simplify their checkout process. The result was a 56% increase in conversion rates and a 30% increase in revenue. Read our blog on 

7 positive examples of brands using Headless eCommerce

 to discover the practical success of brands that moved to Headless from traditional commerce.

While migrating to Headless Commerce requires technical expertise, once the transition is complete, managing the website becomes more straightforward. Many CMS or e-commerce platforms allow eCommerce businesses to manage their content and products easily without the need for in-depth technical knowledge.


As experts, our suggestion would be to use CMS like Sanity, Storyblock, or Contentful to manage your content. This will reduce developer dependency and will allow your marketers to update content day-to-day independently.

Should you make the change? Consider checking out the following table to learn about the benefits of Headless Commerce compared to a monolithic (traditional) setup. Learn more about it in our in-detail blog post, 

Why should eCommerce brands move to Headless Commerce?

Headless Commerce is undoubtedly a game-changer for the eCommerce industry, providing eCommerce businesses with more flexibility and customization options while improving website speed and performance. However, it's important to note that traditional eCommerce platforms (monolithic) still have their place in certain business scenarios.

For instance, if you're running a small eCommerce business with a limited product catalog, then a monolithic setup (eCommerce platforms) might suffice for your needs. In contrast, if you're an enterprise-level eCommerce business handling large volumes of traffic, then Headless Commerce would be a better fit for your requirements.

It's worth mentioning that migrating to Headless Commerce requires technical expertise and investment. Still, as seen from the success stories of brands like Dermalogica, making the switch can result in significant benefits, including improved user experience, increased revenue, and simplified checkout processes. Read about 

success stories of brands after switching to Headless 

In conclusion, eCommerce businesses should evaluate their needs carefully before making the decision to switch to Headless Commerce. If you're unsure about whether your business should make the switch, consult with experts who specialize in Headless Commerce and get a better idea of how this approach can benefit your specific business requirements. Give us a knock, and we’ll be happy to assist–even if we don’t work together.

Moving brands from traditional commerce to headless.

In today's fast-paced eCommerce landscape, having a high-performing website that delivers a seamless user experience is essential for success.


One approach that is increasingly gaining traction among eCommerce brands is Headless Commerce. In this blog post, we'll explore the concept of Headless Commerce and outline some of the key reasons why eCommerce brands should consider making the move. Does this blog seem too big for you? Skip this post, and check out the straightforward version, “

At its core, Headless Commerce is an architecture that separates the front-end and back-end of an eCommerce platform. In a traditional eCommerce setup, the front-end (which includes the user interface) and the back-end (which includes the database and server logic) are tightly coupled. This can limit flexibility and scalability, make it difficult to integrate with new technologies, and result in slower page load times and a less-than-optimal user experience.


Headless Commerce, by contrast, decouples the front-end and back-end, enabling developers to build custom, modular experiences that can be optimized for specific channels, devices, and use cases. With Headless Commerce, developers have more control over the user interface, making it easier to deliver a personalized and engaging shopping experience for customers.

So why should eCommerce brands consider making a move to Headless Commerce? Let's take a closer look at some of the benefits:


Improved Website Performance: By separating the front-end and back-end, Headless Commerce enables faster page load times and better overall website performance. This is because the content is delivered separately from the presentation layer, reducing the amount of code that needs to be loaded in order to display a web page.



Better User Experience: Headless Commerce gives developers greater control over the user interface, allowing them to create highly customized and engaging shopping experiences. This can lead to increased customer satisfaction, higher conversion rates, and improved brand loyalty.



Greater Flexibility and Scalability: Headless Commerce makes it easier to add new features and functionalities to your eCommerce site without having to make significant changes to the underlying system. This means you can scale your business more easily as it grows in size and complexity.



Localization: Another benefit of Headless Commerce is its ability to facilitate localization efforts. With a decoupled architecture, businesses can create localized versions of their site more easily and quickly, allowing them to tailor their content to meet the specific needs of each market or audience. This means businesses can ensure that their content is optimized for each market they serve, resulting in better user experiences and improved global reach.



Less Developer Dependency: With Headless Commerce, businesses can reduce their dependency on developers to change content. Non-technical users such as marketers or content editors can manage content and make updates independently, which not only saves time but also reduces costs associated with ongoing development and maintenance.

This approach also enables faster iteration and experimentation, allowing businesses to test new features and ideas more frequently. This leads to improved user experiences, increased engagement, better conversion rates, and revenue growth, as developers will focus on doing more meaningful work other than changing text content every day.



Omnichannel Capabilities: With Headless Commerce, eCommerce brands can sell across multiple channels, including social media, mobile apps, and other third-party platforms. This enables brands to reach customers wherever they are, providing a seamless shopping experience across all touchpoints.



Improved SEO: Since Headless Commerce separates the front-end from the back-end, it is easier to optimize for search engines. This can result in higher rankings and more traffic to your eCommerce site, ultimately leading to increased sales and revenue.



Enhanced Security: By separating the front-end and back-end, Headless Commerce provides an extra layer of security for your eCommerce platform. This means that your customer data and payment information are less vulnerable to cyber threats, helping to protect your brand reputation and build customer trust.

As the eCommerce landscape continues to evolve, Headless Commerce is emerging as a powerful solution for brands looking to stay ahead of the curve. With its focus on flexibility, scalability, and customization, Headless Commerce enables eCommerce brands to create engaging shopping experiences that meet the unique needs of their customers. Whether you're looking to improve website performance, enhance the user experience, give marketers the ability to manage content without developer dependency, or expand your omnichannel capabilities, Headless Commerce is a strategy worth exploring.


Wondering if Headless Commerce is right for your brand? Drop us a line, and we’ll be happy to help–even if we don’t work together.

The Git Version Control feature enables developers to host Git repositories on their cPanel accounts easily. Git can be used to manage any collection of files, including website files and assets, software development projects, and essential text files. The Git version control is handy for developers, making cloning repositories easier and more accessible to beginners. Visit cPanel 

I will introduce a simplified method for cloning your repository from GitHub:

 file from the file manager --> .ssh folder.

 from your cPanel (if you don't have terminal access, ask your hosting provider)

Run the command below to generate a new SSH key and press enter thrice.

 folder from your cPanel File Root, Edit id_

 --> and paste the copied content. And then, run the below command.

Hi **username/repository** You've successfully authenticated, but GitHub does not provide shell access.

To automate the deployment process, you must have a .cpanel.yml file in the top-level directory of your repository. Create a .cpanel.yml file and 

Place the file at the root of your project

The file must be in the repo before you clone it with cPanel

Be sure to edit the file to leave only the lines you need, and don't leave all the commands active

There must be no unmerged pull requests, or the deploy button will be deactivated

No errors in the file or the deploy button will be deactivated.

Now go to git version control from your cPanel.

And give the same information about your git repository as shown below:

Enter the desired path for the repository's directory. If you enter a way that does not exist, the system will automatically create the manual when it creates or clones the repository.

This name does not impact functionality but functions only as a display name.

If everything looks good, go ahead and click on "Create."

A list of all Git repositories currently connected to cPanel will appear. When you click Manage, you will be given a choice to Pull and deploy from the Git repository. Next, we will automate the process.

This tutorial has been tested on a private repository, and the result showed that it works.

Automate Github Deployment With cPanel

Identifying different types of eCommerce visitors to run targeted ads or refine your marketing strategy.

Visitors to your website are at different stages on your funnel. Each one of these individuals has a different understanding of what you do, how you do and why you do it. However, when it comes to converting them into paying customers or repeat customers, a number of strategies come into play. It is indeed difficult to understand which ones to use for whom, which tone or message should I put on my website, or even run paid ad campaigns.

In today's post, I wrote about 6 different types of eCommerce visitors that you may come across and what you should do in order to boost your revenue.

You need to be able to identify first-time visitors to your site easily and quickly, above all other visitors. Customers in this demographic may not be familiar with your company or its website, so you should tailor your messages accordingly so they're able to stay aware of you and also the unique selling propositions of your products or services.

Additionally, you may also consider adding your return and shipping policy and showcase some testimonials to build authority at this stage. It's your website, so guide them in the way they're more likely to convert from the website’s standpoint. Likewise, show marketing messages that are going to most likely resonate with them.

Well, for now, let's leave the marketing message conversation for another post.

2. Customers who have visited your eCommerce site before but have never bought

Repeat visitors who have never made a purchase from the site are also a sizable demographic. These visitors do not need to be welcomed unlike newcomers as they are already familiar with your eCommerce brand. Instead, show them products that are new to your site to see if they're interested in them or not.

Likewise, you may wish to conduct an analysis of this subset and ask:

Do they share the same demographics as my existing customers?

What kinds of campaigns can be run to boost conversions from this audience?


3. Shoppers who bought products from your eCommerce in the past


It is possible to recognize your true customers by their purchase history. This subset is your true customers and will give you enough insights to conduct further analysis to generate sales from your non-converting clients. Study this segment to get a better understanding of your eCommerce business and what's converting audience and what's not.


A few data which you may find worth finding out from this segment:

Compare their actions to those of people who have never shopped before.

Who or what led them here (i.e the traffic source)?

Were they interested in any particular pieces of content that non-buyers weren't? (You may use this data to drive traffic here which will nurture, build authority, and what not to generate sales)

Besides, you may already have their email address where you can upsell complementary products to what they previously bought.


This set of customers is similar to that of the previous one; however, what differentiates between them is that they are repeat buyers compared to the previous ones who only purchased once.

It is crucial to identify your most loyal customers. With this information and knowledge, you can send them a personalized email offering exclusive deals and early access to your services.

In addition, you can add sophisticated features to your eCommerce website (such as discounts for repeat purchases or redeemable points) to make your loyal customers feel appreciated and encourage them to return.

To learn more about how to attract and retain such high-value customers, you can compare and contrast their buying habits with those of first-time buyers. Customers who are considered loyal are those who not only return to the site frequently but also spend a disproportionate amount of time there compared to casual browsers. However, since every business operates with a unique customer base, it is essential to define what customer loyalty means to you before you set out to establish this subset.


A whopping 70%+ customers leave the cart page after adding product(s) to their cart. These types of shoppers usually leave the cart for a few common reasons: to compare prices, websites forcing them to open an account, shipping issues, etc.

Conversion rates can be increased through a variety of strategies. You can establish your credibility by doing things like displaying multiple verification badges, creating a sense of urgency or fear of missing out through the use of various visual tactics in eCommerce development, keeping the checkout process smooth with a guest checkout option, partnering with multiple shipping companies, offer several payment methods, etc.

We know enabling guest checkout comes at a price, but to solve this, you may collect email using a different tactic (i.e giving out free digital resources or a small lump sump discount). Likewise, to prevent from shoppers leaving the page at all, you may also consider triggering a pop-up when the shopper is about the leave the page or presses the 'x' button from their tab. In this way, you can create an irresistible offer (such as a 10% discount, which expires in 10mins).

Ultimately, the types of customers you serve and the nature of the industry in which you operate will determine the most effective strategies for increasing conversion rates. Read our full guide on 

streamlining the checkout process for a low checkout or cart abandonments

It is genuinely important where a business is located to serve the local community in the most efficient and smoothest way. Depending on your business type, you may want to target separate groups from separate geographical areas while targeting sales.

Geo-targeting is one of the most prominent technologies that's been used recently at various places. For a quick example, Uber. Just like Uber knows when you're out and may need their service, you should know about your customers too. Well, I am not talking about any machine learning or complex technologies that need to be added to your website. But as an entrepreneur at the basic level, you should take advantage of the location data of customers once your business reaches a certain level to offer goods or services to them through your website.

Here's how it can help. Let's say you own a card printing business and there's Diwali going on in India, would you rather craft special messaging for Indians and show it to everyone or not display it at all? What if you could trace people who live in India and then show Diwali messages & offerings of specific cards only to them and not the whole world? Wouldn't it be great?

It's nothing new, big companies are already using it and you should take advantage of it too. Even if you're done with developing an eCommerce website, you can always upgrade it to take advantage of wonderful things (i.e showing location-based content).

While this article has focused on six distinct customer types and some strategies for increasing sales through targeted marketing, there are many additional avenues that may be explored to boost an eCommerce store's revenue. For one brand, for instance, it is possible to create hundreds of different types of segmentation.

Therefore, a more tailored strategy should be deployed depending on the nature of the business, its size, the sector in which it operates, and a few other variables. The ones I've listed above are the most common ones to watch out for!

Understand these 6 types of eCommerce visitors to boost revenue

 Is the problem you are trying to solve big and frequent enough that it is viable to build a SaaS around it? Let's use the 2x2 metric provided above to determine it.

 - a massive pain when it occurs, but the frequency is low. It is a pleasant location for a SaaS to be! Travel planning and financial reporting are two examples.

 - Not a major issue, but as it occurs too frequently, it becomes problematic. Examples - Expense tracking, and data visualization (could be solved through SaaS).

(A short tip/observation: if organizations still use Excel too often to solve a certain problem, but your SaaS offers a solution, you're probably on the right track.)

 - the ideal location to be! Project Management (tool) is a great example of this one.


- Some problems are not worth solving.
- Dogfooding is one of the most effective techniques to shape your SaaS product. If not, consider getting some early adopters/test users.

The next time you think of starting a SaaS business, consider looking into these metric systems. This way, you’ll be able to “take decisions from a state of awareness, and not ignorance.”

Should I start a SaaS around a particular problem? 

When it comes to eCommerce website creation, there are a plethora of tech slacks/platforms to pick from, with WooCommerce and Shopify now being the two prominent ones. Let's start with a quick overview of WooCommerce and then go over some of its benefits and downsides to assist you to decide whether or not to keep using it in 2023.

By far the most popular eCommerce platform available today is WooCommerce. It's simple to learn and use, doesn't cost a fortune and has a plethora of customization choices. That's what most YouTube videos and blog authors claim. In practice, however, this is not totally true. Most people struggle, and even if you succeed in creating an eCommerce website using WooCommerce on your own, chances are it will be defective, time-consuming, and a distraction from other elements of your business.

The advantages and disadvantages of WooCommerce.

- The plugin is completely free to use on any WordPress site, and you can instantly convert your WordPress website into an eCommerce store by just installing WooCommerce.
- Supports practically all payment gateways, at least the well-known ones.
- Because it's open-source, you can edit the code and personalize it to whatever you like if you're familiar with PHP.
- You may use hundreds of free and paid extensions to enhance the functionality of your existing online store.

 is still necessary for some circumstances (e.g. domain, hosting, email service provider, etc.)
- If you are unfamiliar with HTML, CSS, and some Javascript, you may need the help of a developer or designer to get the most out of your eCommerce store.
- Adding necessary capabilities to WooCommerce demands the use of third-party plugins, which increases website complexity and slows down loading performance.
- The WordPress interface is not extensive, and there is still potential for improvement in areas like finance administration.
- Product management is inferior to that of competitors.

Should you remain with WooCommerce or move to anything else now that you know the benefits and downsides (or if you previously knew them)? In a nutshell, WooCommerce is the ideal option if you're just getting started and don't have a lot of money to invest in an eCommerce site right now. BigCommerce and Shopify, on the other hand, are your best bets if you need to speed up your existing website or need a better platform that is simple to use, provides a great user experience, and is secure.

In comparison to Shopify, which charges you every time someone purchases from your site if you do not use "Shopify Payments," BigCommerce provides more plan flexibility, more built-in features, the ability to handle hundreds of product variations, and support for more payment gateways - all without charging you recurring transaction fees. BigCommerce provides more SEO control than Shopify by allowing you to adjust your URL structure and access the robots.exe file (which instructs search engines like Google on how to crawl and index your site).

In contrast to BigCommerce, Shopify is straightforward to use and provides a wide range of flexible options. It's also worth noting that Shopify has more high-quality free themes than BigCommerce, which only has 5. Shopify outperforms BigCommerce in terms of customer satisfaction, but business owners will ultimately decide which platform is ideal for them depending on a variety of need-specific variables.

The simplest method to identify which platform is best for your needs is to schedule a free consultation with our 

so that we can discuss your objectives in depth.

Should you use WooCommerce in the year 2023? If not, what are the next two WooCommerce alternatives?

As daily business digitalization increases, the demand for websites increases dramatically. A website enables organizations to attract visitors, expedite purchases, enhance their credibility, and do much more. The first step for a business to create a website is to purchase a domain; however, the majority of business owners either do not comprehend the necessity for web hosting or do not know why they need it. Today, let's break the nut!

Obtaining the domain name you desire is definitely great news for you! You must keep in mind, though, that everything you see and engage with online requires a space to be visible, to have an identity, and to manifest itself. 

Let's begin by you uploading a Facebook profile photo. Your photo consumes space on your phone, correct? Indeed, when you upload it on Facebook or your own personal website, it should require some space too. While Facebook has its own physical server (hosting) that stores your photo in its location for your friends/family to view, your website does not (at least in this scenario). Therefore, it is hard to have a website without installing your own server (at a high cost) or paying considerable money to web hosting businesses that rent out a portion of their expensive physical server.

In a nutshell, your website requires a physical location to store all the data you upload. It could be an article, a photograph, 

, or anything else. When you own a domain, you merely possess the name. On the other hand, web hosting gives you space to keep your website's data. For example, you can access our website by entering therundigital.com in your browser because we own the domain. If we lacked web hosting, you would not be able to view any content after entering the URL. Want to know what a URL is? It will be covered in a future post!

Non technical: Do I need web hosting for my website?

", we already came to know what core skills, values, and ideas mean. Here, in today's post, the table provided above will provide us with a generous understanding of the best combination of co-founders for any startup/business.

From the table provided below, S stands for Same, while D stands for Different.

The one that has people with different skill-set, who can suggest different solutions to the same problem, and a team that shares the same value. Let's understand this with a scenario.

Suppose, you are very good at cooking and want to start a restaurant business. Would you rather choose a friend of yours who can help you in the kitchen as a partner or someone who is very good at accounting? Do not choose anyone of them. Instead, look for someone who is good at management, preferably someone who worked in the restaurant industry before.

There's this mistake that's often seen in the software industry, especially in our country. That is a group of developers possessing the same skills partners up and starts a company. What happens afterward? They lack marketing, communication, and a bunch of other stuff which are fundamental for the overall growth of the company.

Therefore, it is advisable to assess yourself first, followed by the short-term and long-term objectives of your organization. Once you have identified the skills you lack that are necessary for the growth of the company, ask yourself whether you can acquire them (the skills) quickly or if you need assistance from someone (if it's a core skill). In simple words, you need to understand if it's a core skill (e.g knowing restaurant management or cooking) or something that's simply better to have for your business (e.g knowing graphic design for a restaurant business). After considering these variables, go ahead and look for a partner who best complements your skill. The next best skill required to keep your venture moving.

While it's reasonably easy to choose partners for a traditional business using these sorts of measurements, it's quite tricky to perform the same tactics to a startup; yet, a lot would eventually match between them because the measurement provided in the table is established after researching numerous startups and based on common sense. Still, given there are exceptions, you should absolutely take a look into other factors before making a decision solely depending on these types of metrics.

Anyways, I'm dropping a few notes from my notebook that I wrote in 2020:

"Having an ant and lion combo is necessary. An ant always builds, whereas the lion looks for prey."

"A small team with high morale is not easy to defeat."

"Having a smart high-energy team that learns rapidly about the signals the market is giving in is priceless."

- Guest speakers (I forgot their names) attending a seminar at the Stanford Graduate School of Business.

Building your early team: Choosing a co-founder. (Part 2)

While there isn't any fixed rule on these things, I was introduced to a few metrics from the Future Founders' Conference by Ankur Warikoo last year, and I genuinely liked this 2x2 matrix which I am going to share with you in this article. There could be a couple more elements related to it; nevertheless, it's an excellent starting point.

Even if investors do not favor solo founders, 90 percent of startups that raised $10 million or more had either one or two founders, with 57 percent being solo founders and 33 percent having two founders. Although the evidence favors both, why is it essential to have a co-founder?

Firstly, the journey is emotionally, mentally, and physically challenging, and it is great to have someone to share the load with. Another point could be that you lack all or some of the skills necessary to run the venture. Lastly, risk management. What if something were to happen to the only founder?

However, most investors are hypothesis-driven, and I hear this over and over again getting an early/angel investment is like marriage. Mostly, an angel investor invests if he or she is enamored with your idea, believes in you (including your capacity to execute), and sees a substantial market opportunity. Consequently, based on the statistic (90% of startups have one or two founders), it could be argued that you still stand a chance to be a solo founder and take the helm. Let's delve deeper to determine whether you need a co-founder or not using the 2x2 matrix provided below, but first, let's understand what a core skill is and what it means to be a "control freak."

Having a core skill means whether you have the skill that is required to run the venture. For instance, a core skill of a marketing agency could be knowing digital marketing; for a retail store, it would be knowing sales and marketing; for a web agency, it would be knowing how to build websites, etc. This means that the skill necessary for the daily operation of the business is a core skill. Managing finances may be a daily activity of a firm, but this does not necessitate a CFO co-founder, at least not in the early stages of your venture.

In this context, a "control freak" is someone whose actions show that they have a strong need to control people or situations in their day-to-day business activities.

Are you a control freak? Be true to yourself here. Do you get angry when things do not go YOUR way, even though the primary objective is achieved? If you answered yes, you are a control freak.

If you are not a control freak and do not want things to be accomplished with a great deal of clarity, you can hire smart people and share an overall vision with them. In this way, the person would be able to figure out how to do things in the way that seems best to them. This could all be accomplished under your supervision, and it is totally alright.

Anyway, let's get started with the metric:

- Firstly, if you're a control freak and also have the core skill required to run the business, do not take a co-founder. As simple as that. Your firm would perform better if it had a co-founder with a different skill set; yet, since you're a control freak, it's best not to get a co-founder because it would only lead to a long-term dispute(mostly if understanding does not develop).

- Secondly, you're not obliged to get a co-founder if you possess the core skill and aren't a control freak. Yet, having someone with a different, yet complementary skill set and also someone who can suggest different ideas is a win-win!

I want to break down a little bit here what I mean by having different ideas. I'm going to use the same example as Ankur Warikoo here. For example, you and your partner (the co-founder) are attempting to solve a business case study based on a few pieces of data. If you both provide different solutions to the same problem, it means your venture has a higher success rate as you can both recommend distinct approaches to solve a certain problem. On the flip side, if you both come up with the same solution, it does not bring anything extra to your business, right? It simply means you both have the same analytical ability (could be due to belonging to the same academic background, culture, etc.), but clearly this isn't a positive sign. Having distinct ideas to solve the same problem doesn't create conflict, it only creates new opportunities for the venture which is great.

- Thirdly, if you lack the core skill that is required to run the startup and, at the same time, you're a control freak, do not get a co-founder. Instead, hire someone who has the core skill that is needed for the startup and then provide him/her with guidance on how to get things done. It could be harder (not impossible if enough traction could be shown) to raise funds for these types of startups; however, in this context (getting or not getting a co-founder), it is a better choice. With time and if required, however, you can also make the person a co-founder.

- Lastly, if you lack the fundamental skill and are not a control freak, i.e., if you merely have a startup concept, you should seek out a co-founder who shares the same values as you do. He/she believes in what you believe and is morally somewhat identical to you. Most importantly, get someone who has a different skill set than you, but that skill is somewhat necessary/related to your business.