Case Study: Increasing Conversion Rate and Lead Generation for ALEGER GLOBAL
ALEGER GLOBAL is a German-based solution and consulting company that specializes in the industrial use of augmented reality. In addition to providing consulting services, the company also sells products such as smart glasses and software solutions through their website. Their website serves as a primary lead generation tool to attract potential clients and showcase their expertise in the industry.
The client approached us with a challenge to increase their website’s overall conversion rate and improve their lead generation strategy. Despite having high-quality content and a visually appealing design, the client was not achieving their desired results in terms of sales and lead generation.
Our eCommerce development agency team analyzed the client’s website and identified areas that needed improvement. We provided a comprehensive consultancy report outlining specific changes that the client should make to increase their website’s conversion rate and improve their lead generation strategy. Some of the recommendations we made include:
- Optimizing the website’s load time and improving its mobile responsiveness.
- Simplifying navigation, improving product page to create FOMO effect, and shortening titles for increased readability.
- Enhancing the copy and colours on the call-to-action buttons to make them stand out.
- Adding social proof elements such as client testimonials and reviews to build trust and credibility with potential leads.
- Installing heat mapping and analytics tools to track visitor behavior and identify areas for further optimization.
Following our recommended changes, ALEGER GLOBAL made significant changes to its website to see an overall improvement in performance. Both the website's conversion rate and lead generation strategy were boosted following the upgrades.
Our eCommerce Development Agency proved to be a valuable partner in helping ALEGER GLOBAL achieve its desired results. Through our consultancy, we optimized their website for better performance, resulting in higher conversion rates and more quality leads and sales. We strive to continue to work with ALEGER GLOBAL to ensure that their website always remains optimized and effective in attracting potential clients and driving sales.