The Run Digital

Meramedica Website

Separate B2C & B2B hybrid solution and SEO optimization for Meramedica.

Case Study
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Transforming Meramedica's Website for Seamless B2B and B2C Experiences


Meramedica, a medical service provider based in Sweden, was facing challenges in distinguishing between B2B and B2C consumers on their website. Their existing website, while decent, lacked the ability to provide personalized experiences and streamline processes specific to each consumer group. This posed a significant hurdle for Meramedica as they sought to cater to the unique needs of their diverse customer base, including mass consumers and other businesses. They needed a sleeker and more user-friendly website that would enhance the overall user experience for both end-users and admins.


At The Run Digital, we took on the challenge of transforming Meramedica's website to address their specific requirements and provide seamless B2B and B2C experiences. Our team focused on improving critical aspects of the website while ensuring an intuitive user experience throughout the entire buyer's journey.

Streamlined B2B Application and Order Processing:
To facilitate B2B interactions, we revamped the application and approval processes, making them more efficient and user-friendly. By optimizing workflows and simplifying the steps involved, we eliminated unnecessary complexities, ensuring a hassle-free experience for businesses interested in purchasing medical equipment from Meramedica. The result was a smooth and seamless B2B application and order processing system.

Enhanced User Experience for B2C Consumers:
For mass consumers visiting the website, we aimed to provide a user experience that met their specific needs. Our team optimized the website's speed by implementing industry-leading performance optimizations. This enhancement ensured that individuals browsing the website could access information, view products, and make purchases quickly and effortlessly.

Tailored Information for B2B and B2C Users:
To cater to the distinct informational needs of B2B and B2C consumers, we implemented a feature that dynamically displayed relevant texts on product pages. This customization ensured that businesses accessing the website would find specific details and pricing that were relevant to their needs. Simultaneously, mass consumers would see tailored information that addressed their concerns and interests, fostering a more personalized user experience.

Achievements and Impact:
Upon completion of the project, our efforts brought significant improvements to Meramedica's website and overall business operations. The streamlined B2B application and order processing system resulted in faster and more efficient interactions with business clients, enhancing customer satisfaction and loyalty. The optimized website speed and user experience for mass consumers resulted in increased engagement and higher conversion rates.

The user-focused approach and tailored information displayed on the website strengthened Meramedica's position as a trusted medical service provider and equipment supplier. With our expertise and attention to detail, we helped Meramedica establish a solid foothold in the highly competitive medical industry in Sweden.


At The Run Digital, we are committed to delivering personalized solutions that cater to the unique needs of our clients. The successful transformation of Meramedica's website showcases our expertise in understanding businesses and leveraging technology to create impactful user experiences. Trust us to be your partner in enhancing your online presence and driving business growth.

Contact us today to discuss how we can take your eCommerce website to new heights and help you establish a prominent presence in your industry.

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